A butt-kicking, whiskey slinging brand director by day & a dive bar crushing, Reznor-loving, goth queen of night after dark, Erin Hayes is the inspiring bad ass we don’t deserve.
Hospitality isn’t for everyone, but some are born to love, lead & win at it. With a career that spans everything from training-ground institutions like TGI Fridays, many high volume locations across her sprawling home city of Chicago, plenty of hours spent dispensing tropical delights & now helping lead an American Whiskey brand to global domination, Erin is someone who excels with ease across the hospitality gauntlet.
We’re honoured to have her delicious & oh so crushable Rocket Queen is part of our 2021 releases. Erin’s attention to detail when balancing as well as her love of drinks that should be enjoyed with reckless abandon meet perfectly inside this little can to create something tropical, wild & best enjoyed with loaded juke box & your favourite humans within arms reach.
The enigma of Yael consistently keeps the drinks world on its toes—which is appropriate, given her excellence not only in cocktails, but in dance, art, and modeling. She stresses the outer edges of beauty in cocktails, redefining presentation, balance, and flavor combinations in ways that have influenced scores of Los Angeles bartenders. She is famous for picking high-hanging fruit, and her list of awards belies her age, from winning the first Speed Rack in 2012, to being named American Bartender of the Year at the 2018 Spirited Awards, to being named Rising Star by Star Chefs in 2017.
Nothing short of an iconoclast, Shannon has defined her career by forging her own path into spaces where she saw no one like her. She wrote TIKI: Modern Tropical Cocktails, the first cocktail book by a working black bartender in over a century. She co-founded Women Who Tiki, an inclusive female-led Tiki popup in a world that has so long been the haven of mostly white men. She’s recruited the world over for spirits education, bar consulting, and brand partnerships.
Joey Bernardo’s Honeydew Collins, is a fun and layered mix of gin, honeydew, coconut, lime leaf, and elderflower. It tastes great straight out of the can, over ice in a coconut, however you want to experience the flavors of Thai Town. One of the best selling drinks in this LA legend’s bar, it’s summer vacation in a can. 7.5% ABV
The bartending game might be vast & wide but few have achieved across so many fields quite like Chris Patino.
All of which is to say, Alley Cat strikes a very different note with how Chris's career has typically existed. Someone who has most often given back to the industry by helping others succeed, it’s a rare but deserved moment to see his own name upfront getting the credit!
A Southern Cali kid born & raised, Chris is truly the bartenders’ bartender. Don’t let those care-free long locks fool you, it's his attention to detail & unwavering focus on making sure everything with his name attached to it is of the highest quality & highest degree of fun that makes Chris a name that if you don’t already know, you should.
The goodship Livewire charges into the darkness, the intro to Ozzy’s “Crazy Train” blasts from an unnecessarily tall stack of Marshall speakers mounted on the ships bow. A single, fiery light burns at the helm, illuminating the Robert Plant-esque locks of its Captain, Aaron Polsky.
With a deep love of all things rock from wailing guitars solos to shirts with less than more buttons buttoned, records labels of the music industry provided a lot of inspiration in Polsky’s move from behind the bar, wanting to create a brand that worked as hard as any A&R exec to help shine a light on the talented drink makers of our world.
Far from being done mixing a drink himself, Aarons own creative brilliance is on display in the form of Heartbreaker & Golden God, both odes to making the wildest of nights, even more delicious.